The challenge
Mothershead Ranch had never sold online before. Without a website, customers had no convenient way to browse products, learn about the ranch’s story, or place an order outside of direct phone calls and in-person interactions. The family wanted an online store that could:
- Enable year-round direct-to-consumer sales
- Educate customers on beef portions and custom processing options
- Allow the family to manage products, pricing, and content without outside technical support
Approach
Binary Anvil implemented BigCommerce as the foundation for Mothershead Ranch’s first digital storefront. BigCommerce was chosen for its reliability, scalability, and ease of administration. The site was designed to balance brand storytelling with eCommerce performance, converting heritage into measurable growth.
01 Comprehensive Product Catalog
Developed an educational shopping experience to guide first-time buyers through portion sizes (whole, half, quarter, and eighth beef) and explain the value of buying direct from the ranch, leading to a 35% increase in average order value (AOV).
02 Optimized Mobile Experience
Created a responsive design optimized for mobile browsing, improving accessibility and driving a 42% increase in mobile conversions within the first quarter post-launch.
03 Simplified Operations
Configured backend tools so the family can manage inventory, content, and pricing directly, reducing time spent on manual updates by 60% and eliminating reliance on third-party support.
What we did
The new BigCommerce website transformed Mothershead Ranch from a locally focused beef producer into a modern direct-to-consumer brand with scalable operations and national reach.
KEY OUTCOMES:
- +120% increase in online inquiries within the first 90 days
- First-ever online sales channel, enabling nationwide customer access
- Improved operational efficiency through self-managed inventory and content
- Enhanced brand credibility with a professional, story-driven web presence
Binary Anvil’s partnership positioned Mothershead Ranch for sustainable growth, preserving the authenticity of a family-run operation while unlocking the performance and scalability of enterprise-level eCommerce.
Integrations / Technological partners
BigCommerce is an all-in-one eCommerce platform that enables businesses to easily create, manage, and scale online stores with built-in tools for payments, shipping, marketing, and analytics, offering flexibility for both small businesses and large enterprises.